Just yesterday I purchased software under duress! There was literally a clock showing time racing by in 1/10 of a second increments. And I had 8 minutes to decide!!
I don’t know about you but I don’t enjoy being pressured into making purchase decisions where I have a short amount of time or my chances for the best deal will vanish – never to be seen again. Can you relate? And yet it’s the norm for most marketing funnels.
How about we start doing things differently? What if our intention is to sell to the prospect who will get the best benefit from our product or service? And perhaps in a timeframe that gives them room to breathe?
A squeeze page encourages us to make quick decisions using scarcity of time or resources. But how many of us make bad decisions when we are under pressure or feeling a sense of potential regret if we don’t act immediately?
A ‘hug’ page, on the other hand, would be about serving the highest potential of our prospects. So rather than our prospects feeling like they are being squeezed, they feel like they are being hugged! In other words, it supports their buying pattern, fast or slow, which supports the highest good for everyone.
I’m currently developing an online course to help people love themselves more. A ‘hug’ page for my new course might go something like this:
❤️️Could you benefit from a little more self-confidence?
❤️️Do you feel like you could achieve greater things but something is holding you back?
❤️️Do you fear stepping into the greatest version of yourself?
I’m excited to tell you about my new course, ‘Love All of Yourself.’ Over 7 modules, the course offers videos, reading, exercises, and practices to help you on your journey to Love All of Yourself.
The course sells for $497. But as a new launch special. I’m offering a 40% discount for a price of $297 until the end of March 2020. Here’s the best news! You don’t have to decide today. You can take the first module absolutely free here www.freeselfloveintro.com. Check it out and then decide if you would like to purchase the full course.
I encourage you to take your time in deciding. This is true for all important decisions. Let your left-brain analyze the benefits. But sink into your heart space or even your ‘gut’ and sense if this is right for you. This way you can be sure it is for your highest good.
What are your thoughts fellow marketers? Am I crazy or could this be the way of the future? We all need time to truly know what is right for us. How about we hug our prospects instead of squeezing them? Maybe someday they will hug us back? ❤️️